Digital Product Development

Scott Edmonds


Product Leadership

Providing strategic digital product development for business, museums, cultural, retail, non-profit, financial services and the arts.

Leader of multi-million dollar domestic and international project teams, with complex budgets and requirements.

A proven track record of process transformation, successful product launch, and team motivation.


  • Product Innovation, Leadership & Strategy
  • Process Design & Efficiency
  • Marketplace Trend Analysis
  • Stakeholder Negotiation & Advocacy
  • Team Motivation
  • Creative Bootstrapping

Big Picture

I focus on big picture ideas which inspire stakeholders to invest in new products while understanding practical development hurdles, marketplace realities and the human politics that determine project success.

Quantifiable Results


Decrease in order transaction times


Increase in employee productivity


Increase in organic SEO

Experience Highlights

  • Successfully deployed an e-commerce solution that generates $1.5M+ in revenue annually
  • Enhanced customer experience by streamlining existing ordering processes and decreasing order transaction times by 70%
  • Organized a large multidisciplinary team of consultants to develop a massive multi-year redesign for a website in 16 languages, and with 16.5 million visitors from 211 countries; the project included content strategy, user analysis, UI upgrade, mobile strategy, and significant content migration
  • Oversaw production, art direction, interface design, game logic, scripting of 15 multimedia interactives in multiple languages for a project in Singapore
  • Created a search engine optimization (SEO) strategy that resulted in a 76% increase in traffic through organic search
  • Developed interactive inventory and asset management system
  • Developed a content distribution platform for internet connected TVs to display individually customized multi-media channels of content
  • Oversaw multiple offshore teams and development agencies in numerous countries simultaneously

Select Clients

  • 2012 London Olympics
  • Canadian Museum of Human Rights, Winnipeg, Canada
  • Eaton Corporation
  • The Ford Foundation
  • GoLite
  • Hearing Voices
  • Historic Landmarks Preservation Center

  • Institute for Historic Preservation Haiti
  • International African American Museum
  • Maritime Xperiential Museum, Singapore
  • Motorola
  • Museum of Mathematics
  • National Charter Monument, Bahrain
  • National Women's History Museum, Washington, D.C.

  • Nelson Mandela Foundation
  • NYC Landmarks 50 Alliance
  • Old Parliament House, Canberra, Australia
  • Poets House
  • U.S. Holocaust Memorial Museum, Washington, D.C.

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